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What Should You Do if You Don’t Get a Promotion

Tuesday, November 7, 2017
posted by Jody Maberry 1:00 AM


Creating Disney Magic podcast Lee Cockerell Jody MaberryHave you ever been passed up for a promotion?

How did you handle it?

If you feel you have been overlooked, there are a couple of ways you can deal with it.

When you don’t get a promotion can do nothing. Or you can complain to your friends and family about how unfair it is. Or, and this is what I would do, is have a talk with your supervisor. Ask what you need to do to get a promotion the next time one is available.

If you want to understand the truth, you can ask for it. But you have to be open to hear the truth if you are fortunate enough to find someone willing to be candid with you.

Next, set a date 90 days from now to make the decision to stay at the job or find a new job. If you don’t feel like you are being supported, it is time to go. Continue to do a great job before you leave, but don’t discover yourself stuck in a job you don’t want three years from now.

In this episode, we also talk about time management. If you want to watch the first lesson of my Time Management Magic Course you can do so HERE.

You can find my Morning Magic Planner HERE.

How Should You Approach a New Job?

Tuesday, October 31, 2017
posted by Jody Maberry 1:00 AM


Creating Disney Magic podcast Lee Cockerell Jody MaberryWhen you start a new job, should you add your personal flavor right away? Or should you sit back and see how the new organization and staff operate?

Personally, I would not do too much at first. Before I start to add my personality and ideas to the operation there are some things I am looking for.

First, I want to understand what the issues are surrounding the new position and organization. Once I get the feel for the staff and the business, then it may be time to insert myself.

“How long should I wait?” is a question I get asked. Well, I suggest taking 90 – 120 days to observe and understand the new business.

I have seen so many people take a new job and run through the door making changes immediately. It never works. Even if you have support from the top, people do not like new people coming in and trying to make changes right away. They need to get to know you first. You need to get to know them.

You don’t need to impress the boss the first day on the job. This is a long-term game. It takes patience and discipline. When you change things early, you often have to change them again because you made a mistake. Take your time and get the environment right.

Is Technology the Answer for Time Management?

Tuesday, October 24, 2017
posted by Jody Maberry 1:00 AM


Creating Disney Magic podcast Lee Cockerell Jody MaberryOften, people ask me about time management. It is a common question because I wrote Time Management Magic, and so many people struggle with getting work done.

People are overwhelmed and are looking for an answer. This week on Creating Disney Magic, we answer a listener question better project and time management.

If you are looking for a better time management system, technology is not always about the answer.

Sure, technology can help, but rather than just keeping track of the things you need to do, wouldn’t you be better off understanding how to keep your life under control?

Apps for your phone, or even a Day-Timer like I use, are just tools. They help you get to where you want to go, but you have to understand where you want to go in the first place.

If you want to get started getting your life under control, my Time Management Magic seminar is a great place to begin. You can sign up for the course here.

The Real Reason People are Ignoring Your Brand

Tuesday, October 17, 2017
posted by Jody Maberry 1:08 AM


Creating Disney Magic podcast Lee Cockerell Jody MaberryDonald Miller, author of Building a StoryBrand, returns as a guest on Creating Disney Magic to talk about why people are ignoring your brand.

Every piece of marketing you do should communicate how you can help people survive and thrive and do so simply so customers will not have to burn calories to process the information.

Unless your message is aimed at helping them survive and thrive, customers will ignore you.

If your marketing makes people think too much, they will ignore you.

In this episode, Don Miller breaks down how Disney applies these concepts to get loyal customers who return every year.

If you are struggling to attract customers, you do not want to miss this episode. Don Miller will explain these concepts in a way to help you clarify your message.

Get a copy of Building a StoryBrand.

Visit StoryBrand.com to find out more about Don Miller and get more StoryBrand resources.

Building a StoryBrand with Donald Miller

Tuesday, October 10, 2017
posted by Jody Maberry 1:00 AM


Creating Disney Magic podcast Lee Cockerell Jody MaberryNobody really cares about your story. Rather than hear your story, they want to be invited into a story where they can play the hero.

Disney has excelled by inviting people into a story. But do you have to be Disney to create a story people want to be a part of?

Of course not. And Donald Miller joins Creating Disney Magic to talk about how your business can build a story around your brand.

Don’s new book, Building a StoryBrand teaches you how to invite people into a story and clarify your message so customers will listen.

In this episode, Don not only breaks down the StoryBrand Process, he examines how Disney has created used the story plot idea for not just Disney World, but for individual rides within the park.

Get a copy of Building a StoryBrand HERE. Learn how your organization can use this process to invite customers into a story your brand can deliver upon.

If you missed it when I was a guest on Donald Miller’s podcast, you can hear it here.

The Magic of Clarity With Business Partners

Tuesday, October 3, 2017
posted by Jody Maberry 1:24 AM


Creating Disney Magic podcast Lee Cockerell Jody MaberryThis episode we celebrate the 150th episode of Creating Disney Magic.

On this episode, we take on two listener questions. We talk about what to look for when you partner someone in business. At Disney, we were clear on what would be involved in a partnership.

The second question is along the same lines. How do you get other businesses, who are your partners, who have different missions and values, to work in alignment? Again, it comes down to clarity. Everyone needs to understand what you expect and what it looks like to meet expectations.

In both cases, the people you work with need to know how to satisfy customers. The experience should be seamless for customers.

If you have a question you would like me to answer on the show, just reach out. Answering listener questions are my favorite part of the podcast.

Improving Customer Service by Traveling

Tuesday, September 26, 2017
posted by Jody Maberry 1:00 AM


Creating Disney Magic podcast Lee Cockerell Jody MaberryI recently returned from a tour through several countries including Russia, Czech Republic Austria, and Hong Kong.

It reminded me how traveling and gaining a new experience can help you serve people better.

You are never as good as you think you are. Traveling is one way to find out what other people and organizations are doing.  You will find out how good you really are and how you can get better.

When you understand how good you can be, you will raise your standards.

Experience and exposure are two things you will gain from traveling that will change your worldview and help you better serve your customers.

You don’t have to travel internationally. Visit big cities. Visit new businesses. Go places where you don’t know people where your eyes will be open to a new way of doing things.

Travel changes who you are. Every new experience opens your eyes.

Time Management Magic is now available as an audiobook. You can get the book here.

If you don’t have a copy of the Morning Magic Planner, you can get it here.

Becoming Qualified is the Key to Making More Money

Tuesday, September 19, 2017
posted by Jody Maberry 1:05 AM


Creating Disney Magic podcast Lee Cockerell Jody MaberryWhen I was at Disney and someone would tell me they wanted more money, my answer was almost always “yes.” But probably not in the way you think.

Here is how I would tell people they could get more money;

“There is always a position that pays more than the one you are in. If you want more money, become qualified for the other position.

When you can show us you are capable of performing a job that pays more, you will make more.”

When I would explain it so straightforward, people would understand. Just tell people the truth.

If you want more money you have to be qualified to earn it. It is that simple.

When I worked as a Greaseman at a hotel in Lake Tahoe, I wanted more money than the $90 per week I earned. When I promoted to housekeeping a $10 per week raise came with the position. I became more qualified, moved into a different position and earned more money.

This is the formula to get more money.

Identify the job you want and focus on what it will take to get in that position. Talk to people who have the job. Find out more about the position and keep learning. Most people don’t try hard enough. If you apply yourself and show you can do the work, you will get your chance. Be persistent.

Implementing the Disney Great Leader Strategies

Tuesday, September 12, 2017
posted by Jody Maberry 1:46 AM


Creating Disney Magic podcast Lee Cockerell Jody MaberryThere was a time when I was running Walt Disney World when I was frustrated we were not improving customer service quick enough. At the same time, we were not moving quickly enough to build trust with cast members.

That was when I developed the Disney Great Leader Strategies. You can find the 10 Great Leader Strategies in my book, Creating Magic.

Our Great Leader Strategies moved Disney World from being good to great. Or great to greater.

Developing the strategies was one thing. Getting everyone on board was another thing.

In this episode of Creating Disney Magic, I share the story behind the implementation of the Great Leader Strategies to over 40,000 cast members.

I began by spending 4 hours with my direct reports, explaining each strategy and explaining what my expectations were. From there, each of them had 3 weeks to pass the Great Leadership Strategies on to their direct reports. And so it went until every cast member had been trained.

Too often, when an organization wants to implement a new policy or procedure, or even make a drastic change like we did at Disney World, a leader will just issue a memo. Without proper communication, hope is all you have to rely on.

For change to take hold, you have to roll it out slowly with great detail. Communication is the key.

The best definition of communication is clarity. Without clarity, people will not understand what you expect and what they need to do.

You can find the Teacher’s Guide for Creating Magic here.

How to Handle Angry Customers

Tuesday, September 5, 2017
posted by Jody Maberry 1:00 AM


Creating Disney Magic podcast Lee Cockerell Jody MaberryIn every organization and every business, we have to deal with angry customers.

Some of them are so angry the situation can be hard to diffuse.

When a family saves money for years to visit Disney and something goes wrong, they can get very angry. When a situation got to me, I did what ever I could to solve their problem.

Remember, they are not mad at your personally. They have 10 other problems you don’t even know about. Don’t take it personally.

The customer is not always right, they are often wrong. But they are always the customer. And you if you want them to be a repeat customer you do what you can to turn the situation around.

Don’t get defensive. Use empathy and try to solve the problem.

Do your best and then forgive yourself. That is all you can do.