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Thursday, March 16, 2017
posted by Jody Maberry 4:37 PM

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How Can a Small Business Compete with Big Business?

Tuesday, March 14, 2017
posted by Jody Maberry 1:00 AM


Creating Disney Magic podcast Lee Cockerell Jody MaberryOften, small businesses have an advantage over big businesses. I know, it doesn’t always feel like you have the advantage, but you can get to know your customers better.

A big business may have a lot more products, more staff, and a bigger store, but it is hard to find someone to help you. And when you find someone available to help, they don’t often have the knowledge to help.

Recently, I visited all the big box stores looking for outdoor ceiling fans, a product I know nothing about. No one could give me the information I needed until I stopped at a small local fan store.

Not only was the staff at the local store available they were knowledgeable about the product. I spent twice as much as what I planned to spend. Which more than I likely would have spent at a big store.

The ability to connect with customers and take care of them is the advantage small businesses have. Small business can create relationships and deliver extraordinary customer service that big businesses just can’t match. It is hard for a customer to walk away when they have a relationship with you.

To create your advantage you have to wake up every morning and ask “What can we do better today than we did yesterday?

The Time Management Magic Seminar is now available. Find out more HERE.

Making Employee Accommodations

Tuesday, March 7, 2017
posted by Jody Maberry 1:00 AM


Creating Disney Magic podcast Lee Cockerell Jody MaberryAlways remember, employees are unique people. We all have our individual needs. At times, we may need accommodations to keep the rhythm between professional and personal life in sync.

In this episode of Creating Disney Magic, we examine making accommodations for employees.

Each need for an accommodation should be considered individually.

How does the request fit within company policies and procedures?

Are you able to make an arrangement where an employee can work from home?

Do whatever you can to help employees. We all want to feel special. We all have family situations and tragedies that arise. Do the best you can to work with an employee’s situation.

But keep in mind, the business has to still be able to operate. If the business goes out of business, everyone will have a problem.

Do what you can to accommodate an employee, but do not make an arrangement that will punish other employees.

Follow along with the Creating Disney Magic Podcast on Facebook.

On Twitter – Lee Cockerell and Jody Maberry.

Implementing New Ideas in your Business

Tuesday, February 28, 2017
posted by Jody Maberry 1:00 AM


Creating Disney Magic podcast Lee Cockerell Jody MaberryGood ideas are everywhere. You can learn something new to apply in your business by visiting competitors or even other businesses in a different industry. Visit museums, golf courses, churches. Creative ideas to spark a new way to do business could be found anywhere.

You can even find new ideas in the paper, which is why I spend time every morning at Starbucks reading the Wall Street Journal or New York Times.

Great customer ideas can also be found in the ways other businesses do it poorly. Have you ever had an experience that left you wanting more? Understand why it happened the way it did and find a way to make sure your customers never feel that way.

In this episode of Creating Disney Magic, we examine where you can find ideas outside and bring them into your business. We also talk about how to improve from within before you bring in new ideas.

Managing Time Conflicts

Tuesday, February 21, 2017
posted by Jody Maberry 1:00 AM


Creating Disney Magic podcast Lee Cockerell Jody MaberryIn this episode of Creating Disney Magic, I answer a listener question about managing time conflicts.

Specifically, he asks about dealing with conflicts of schedule of what I have in my DayTimer and events scheduled by my assistant at Disney.

Here is how I would make sure there would never be a conflict of schedules;

  1. Every Sunday night, I would sit down and check my DayTimer schedule with the corporate schedule in Outlook.
  2. Every morning, I would open Outlook, I would make sure all of my appointments in Outlook were in the DayTimer.

If you want to stick to your own personal time management system, which you should, you have to understand how to make it work with the corporate scheduling system. Or understand other people can put items on your calendar you must tend to and you will have to remain flexible.

You can go deeper with time management with my new course, Time Management Magic.

Do you have a question you would like me to answer on the podcast? Send me an email.

You can also ask a question on Twitter or Facebook.

 

 

Removing Hassles for Customers

Tuesday, February 14, 2017
posted by Jody Maberry 1:00 AM


Creating Disney Magic podcast Lee Cockerell Jody MaberryTo create a magical experience for your customer, you need to identify and remove any hassle the customer may encounter.

In this episode of Creating Disney Magic, we examine how you identify what is getting in the way of your customer having a better experience.

First, look at customer complaints and look for trends.

Next, ask your customers directly. Offer them something in return to sit down with you and answer questions for an hour. Find out what you do well and how you can do better.

Finally, sit down with your employees. Ask what you do well, how you can do better, and what rules and procedures they don’t like.

With those three steps, you can find the areas creating the most hassle for your customers. Now work on a new system, guideline, or procedure to remove the hassle from the customer experience.

During the episode, I explain some innovating ways we have removed customer hassles.

My Time Management Magic Course is now available. You can find it here.

What if You Can’t Make a Change in Your Organization?

Tuesday, February 7, 2017
posted by Jody Maberry 1:00 AM


Creating Disney Magic podcast Lee Cockerell Jody MaberryIs it possible to initiate change if you are not in a leadership position?

Some organizations are reluctant to change. Sometimes a boss can think they know everything.

All you can do is to finesse in a change. Ask your supervisor if they are interested in hearing your ideas and input about your job. Be clear that when you bring an idea forward, you are willing to work it yourself and not put more work on your supervisor.

Understand, you may not be able to have any impact on change in the organization. If that is the case, don’t be willing to stay in that environment too long if it frustrates you.

Referenced in this episode is the book Winning by Jack Welch.

The Time Management Magic Course is now available. You can find it here.

What is the best excuse you have heard from an employee?

Send in your excuses and we will use some of them on an episode of Creating Disney Magic. The top 5 excuses will receive an autographed copy of one of my books.

Introducing the Time Management Magic Course

Thursday, February 2, 2017
posted by Jody Maberry 4:00 AM


Creating Disney Magic podcast Lee Cockerell Jody MaberryThe Time Management Magic Online Course is now available.

Based on the book, Time Management Magic, this course goes deeper into the content and concepts behind the book. The book introduced you to the idea of Time Management Magic, the course will walk you through every step of implementing this system into your life.

The course includes a workbook to guide you through the course material and discover the most important things in your life, set goals, work towards priorities, and have a better life.

You can enroll in the Time Management Magic Course HERE.

If you are business and would like to offer this course to your entire team, reach out and ask about special pricing for organizations.

This material in this course is the same material I taught to leaders at Walt Disney World, at the Disney Institute, and to organizations around the world.

This course is not just a how-to on using a Day-Planner. This is a system to uncover your responsibilities, discover your top priorities, and use your time to get the things done that really matter.

CLICK HERE to enroll in the Time Management Magic course.

How Leaders Can Build Trust

Tuesday, January 31, 2017
posted by Jody Maberry 1:19 AM


Creating Disney Magic podcast Lee Cockerell Jody MaberryToday, many people are skeptical of leadership. How can you overcome this?

People will remain skeptical until you build trust. You have to show you are credible, reliable, do what you say you are going to do, keep your promises. That is how you build trust and begin to create an environment where people are not skeptical of leadership.

Connect with us on Facebook on the Creating Disney Magic Podcast Page.

Is There an “It” Factor?

Tuesday, January 24, 2017
posted by Jody Maberry 1:00 AM


Creating Disney Magic podcast Lee Cockerell Jody MaberryIs there an “It” factor? Do some leaders just get it?

Yes, some leaders have it and some don’t. But it is possible for you to learn it, enhance it, build it. You have to understand your impact on the people around you and consider leaving a legacy before you can get the It factor.

If you focus on it, you will eventually get it.

In this episode we mention Carol Quinn and her book, Don’t Hire Anyone Without Me