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Why Are Routines Important?

Tuesday, February 6, 2018
posted by Jody Maberry 1:00 AM


Many people set resolutions to start a new year. Most of those people don’t follow through.

Usually, by February, people have already given up on losing weight, reading more books, or whatever resolution they set.

They key is to do things on purpose. Or, said another way, routines.

Routines are systems to help you get done what you need to get done. Can you imagine FedEx or IBM or Disney doing what they do without systems?

Your life is no different. You need the routines to keep your life under control and moving in the right direction.

Routine may feel boring. But you don’t want it to be exciting. You don’t want fires breaking out all around you and each day to be unpredictable.

My Time Management Magic course can help you develop proper routines and get more done every day. You can find out more here.

Does Customer Service Hurt the Bottom Line?

Tuesday, January 30, 2018
posted by Jody Maberry 2:00 AM


Focusing on numbers and neglecting the customer has become too common.

When times get tough, companies cut costs, often at the expense of customer service. Is that the right move? Does customer service really hurt the bottom line?

Absolutely not. Without the customer, you will not have a bottom line to worry about. Take care of the customer.

It takes discipline to offer excellent customer service while still meeting financial goals.

A constant focus on meeting financial numbers, you will wear down employees. Employees won’t like it when they feel the focus move away from the customer.

Great organizations don’t suffer as much during recessions. Great organizations take care of their customers no matter what is happening. Ordinary companies cut back and offer less to the customer when times are tough.

Overcoming the Experience Gap

Tuesday, January 23, 2018
posted by Jody Maberry 1:00 AM


Anytime you get a promotion, especially when you are young, you may face an experience gap. Whether the experience gap is real or perceived, you have to address it.

When I was in the hospitality industry, I spent time as a cook, a banquet waiter, restaurant waiter, and I cleaned rooms. I worked most jobs in the guest side of operations.

Experience and exposure are the keys to overcoming the experience gap. Working your way through the operations with give you the experience you need and the exposure to what people in other roles in your organization are facing.

Plus, people will notice. If you spend all of your time in the office, people will continue to think you don’t have experience and are out of touch. But if they see you putting in the time, they will know you have the experience.

The only way to get experience is to get out there. Reading about it and talking to people does not have the same impact as experience.

How to Build Trust With Your Supervisor

Tuesday, January 16, 2018
posted by Jody Maberry 1:00 AM


Building trust with your supervisor is an art. All of us, well, most of us, want to build enough trust so we get more autonomy and responsibility in our job.

If you want to build trust with your boss, you begin with results.

Bring a project forward, get approval from your supervisor, and then get good results.

When you have a track record of producing results, you will move from getting approval to being able to do the project on your own and keep your boss informed.

Sometimes you have to test it. Pick a small project and do it. Then inform your boss of the results.

Don’t wait for your boss to tell you what to do. And don’t maintain exactly what is expected of you. You want to perform better than simply meeting expectation.

If you ever need clarity on where the line is, ask. Have the conversation with your supervisor so you know what issues you should bring forward and what you should handle on your own.

Building an Employee Referral System

Tuesday, January 9, 2018
posted by Jody Maberry 1:00 AM


At Disney World, we are always on the lookout for good people to become cast members. When we realized some of our best new cast members were referred by current cast members, we made a program out of it.

We had cards cast members could carry. If they ran into someone who gave great service, they could hand them a card with details about applying for a job at Disney.

This worked well because people who have a job, and are performing well at their job, are not actively looking for a job. And many people didn’t think they could get a job at Disney. These referral cards took care of both of problems. Plus, cast members who brought in a certain number of referrals got to attend an awards dinner and receive recognition.

People who work at Disney help bring in the right kind of people. Your good employees want to bring in great people to keep the work environment enjoyable.

Every business ought to be ahead of the game. Get out in the community looking for the right people to fill your next opening.

Is it Your Job to Motivate Employees?

Tuesday, January 2, 2018
posted by Jody Maberry 1:00 AM

Often, people ask me about how to motivate employees. My answer…you shouldn’t motivate employees.

Of course, you should provide appreciation, recognition, and encouragement, but your job is not to motivate employees. Your job is to hire the right employees and they will motivate themselves.

Hire people who want to be great. What many think is motivation is really manipulation. Do you think a pizza party or casual Friday matters to great employees?

If you want to motivate great employees, make sure you give them a safe place to work. Also provide plenty of appreciation, recognition, and encouragement. This is what helps great employees thrive.

Personally, I have a fear of failure. It drives me. I want to be successful. I want my wife, son, and grand-kids to see me as successful. If you understand what drives people, you can help them achieve it. This will be more successful than trying to motivate people.

Speak Up for What You Believe In

Tuesday, December 26, 2017
posted by Jody Maberry 1:00 AM


We come to you live again from the North Idaho Leadership Summit, hosted by St. Vincent de Paul.

The audience asked questions and I answered. Again, we had a series of wonderful questions that lead to a series of candid conversations.

People asked me about picking your battles, creating a culture, diversity, and dealing with employees who aren’t working out.

Throughout the questions and my answers, one theme was woven throughout…you have to stand up for what you believe in.

If you believe in a political position speak up about it. If you believe in building a strong culture you have to speak up about it. If you believe in diversity and inclusion you have to speak up about it.

Speak up so people know what you believe. Don’t underestimate the impact you can have.

If you have built a good reputation you can speak up more often.

Overcoming Challenges

Tuesday, December 19, 2017
posted by Jody Maberry 1:00 AM


For the first time, Creating Disney Magic was recorded live in front of an audience.

St. Vincent de Paul of North Idaho hosted a leadership summit with me as the speaker. At the end of the first session, we took questions directly from the audience. When Jody asks me listener question on the podcast, I usually don’t know what the question will be. But in this case, people were asking me questions directly on the spot.

Three questions are featured on this live episode. Audience members asked about overcoming challenges, dealing with negative and disruptive employees, and what inspires me.

Why Most Companies Get Hiring Wrong

Tuesday, December 12, 2017
posted by Jody Maberry 1:00 AM


During a recent visit to an upscale hotel, I asked the Bellman if there were a second luggage rack available for our room.

“I don’t know”, was all he said.

Can you imagine? Yes, you probably can because underwhelming service like that has become overwhelmingly common.

Most people will blame the bellman for having a bad attitude, or not caring. But it is not his fault.

Sure, he did have a bad attitude. And he did not care about guests of the hotel. But the responsibility is with the general manager. Some of the problem can be found in training, but most of the problem is in hiring. When you hire for skill, or simply hire to fill an empty position, you end up with a staff that doesn’t care.

To deliver great service, you have to hire the right people. At Disney, I hired people to work in engineering, security, transportation, and other areas I have no skill in. But I was never hiring for skill. I was looking for motivation, attitude, and passion.

If you want to take a new approach to hiring, Carol Quinn is the person I trust. Check out her book, Don’t Hire Anyone Without Me, or her website to find out more.

Excellent Service Comes From Excellent Training

Tuesday, December 5, 2017
posted by Jody Maberry 1:00 AM


This episode of Creating Disney Magic was recorded in the lobby of the Coeur d’Alene Resort in Coeur d’Alene, ID. It was the perfect setting to discuss customer service.

When you are at a resort or hotel, or anywhere for that matter, and get great service, it is likely the result of training. Sure, there are other factors, like good hiring practices and personal attitude, but for the most part, great service comes from great training.

The same is true for bad service. Poor service comes from poor training.

Poor training leads to poor service. And poor service can sour a customer’s experience no matter how good your product is. And if you have outstanding service, you can get away with bad carpet.